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Alternate Names: NLYS
Never Lose Your Smile is a design/meme consisting of the phrase “Never Lose Your Smile” accompanied by the Totenkopf skull image or, more commonly, merely the bottom half of that skull, which obscures its true nature and thus allows the image to pass unnoticed as a white supremacist symbol. The deceptive nature of this design has also allowed extremists to sell clothing, patches, and other items featuring the image on major internet platforms without triggering moderation.
Some Never Lose Your Smile images may also contain the colors or designs of national flags. Other variations use Totenkopf imagery with a slightly different phrase, such as “Never Lose Your Love” or “Never Lose Your Hope.”
Some white supremacists have also used the phrase alone, without the skull, in circumstances such as screen names. However, use of the phrase by itself without a clear white supremacist context should not be taken for granted as hate-related.
White supremacists likely borrowed this concept from older, non-extremist designs that combined the phrase with non-Totenkopf skull images. Use of the “Never Lose Your Smile” slogan in combination with generic skulls or other non-white supremacist images, such as generic clowns, should not be considered hate related.
ALTERNATE NAMES: YWNRU, Jews Will Not Replace Us
“You Will Not Replace Us” is a white supremacist slogan that became popular in early 2017, as did its acronym version, YWNRU. The slogan appeared on White supremacist flyers, banners and graffiti in a variety of places in the first six months of 2017, gaining wider attention when white supremacists used the phrase at several rallies held in Charlottesville, Virginia, culminating in the large and violent Unite the Right event in August 2017.
The slogan is a reference to the popular white supremacist belief that the white race is in danger of extinction by a rising tide of non-Whites who are controlled and manipulated by Jews (in fact, one variant of “You Will Not Replace Us” is “Jews Will Not Replace Us”).
“You Will Not Replace Us” may have been derived in part from “The Great Replacement,” a theory promoted by French writer Renaud Camus in a 2012 book of the same name. Camus argued that Europe was being overrun by mass migration of black and/or Muslim immigrants from outside Europe, who would replace traditional European culture with their own “alien” culture. Such arguments evolved into “replacement theory,” which became popular with the far right in several European countries, especially among Identitarians. Replacement theory was promoted as early as 2015 by American white supremacist groups such as Generation Identity U.S.A.
ALTERNATE NAMES: WLM
“White Lives Matter” is a white supremacist phrase that originated in early 2015 as a racist response to the Black Lives Matter movement, which arose to protest against police brutality against African-Americans and garnered considerable publicity in 2014 for protests in Ferguson, Missouri, following the shooting death of Michael Brown at the hands of a Ferguson police officer.
Since 2015, white supremacists in several states, especially members of the Texas-based white supremacist group Aryan Renaissance Society, have promoted the slogan “White Lives Matter” with flyers and protests, forming a loose campaign to popularize the phrase.
By 2016 other white supremacist groups, including Ku Klux Klan groups, were also using the slogan, and it soon became a staple among white supremacist mantras, continuing even after the original campaigners ceased their activities.